![]() I have been a delighted owner of iPods since early days, and still have a couple in active use (as an overnight white noise-player for my wife, and for playing audiobooks while driving & walking) I would be delighted if they'd kept a large-capacity player available so I could keep carrying along my tunes. I have tens of thousands of MP3s, and while I hate me some iTunes-the-application, I still want to play music on my iPhone and rip CDs and make playlists. I am keenly interested in this keynote today. Before iTunes debuted, the music industry was tearing its hair out trying to combat illegal file-sharing on Napster Jobs’ new product presented the digital era’s first sustainable, user-friendly way to listen to music.” posted by Fizz (121 comments total) Welcome as the death of iTunes may be to frustrated users, the software will forever deserve credit for the revolution it engineered in the early 2000s. ![]() At WWDC this year, according to various reports, Apple is planning to buff up other apps including Books, Messages and Mail it also announced ambitious plans for original video programming featuring the likes of Reese Witherspoon and Steve Carell just a few months ago, in another bid to grow its content presence in entertainment industries. That’s crucial for Apple’s future, as the company combats sluggish phone sales with aggressive growth in its services division. By portioning out its music, television and podcast offerings into three separate platforms, Apple will pointedly draw attention to itself as a multifaceted entertainment services provider, no longer as a hardware company that happens to sell entertainment through one of its many apps. Apple Is Finally Killing iTunes “But the scrapping of iTunes’ brand symbolizes a lot, too.As Rolling Stone suggests, phasing out iTunes fits in with Apple’s overall strategy to become an entertainment services provider.” It’s only Mac computers that still use the iTunes platform. The Apple Music streaming service has been the default for devices for a while. Apple’s iPhones and iPads have forgone iTunes for stand-alone video, music, and podcast apps for quite some time now. With the advent of streaming, tech analysts have been predicting the end of iTunes for at least three years. The platform eventually expanded to include podcasts and TV shows in 2005 and movies in 2006, and eventually hosted the Genius algorithm that could build playlists based on users’ tastes. Apple originally marketed the platform as a tool for burning custom mixes onto CDs, and then as a playlist organizer for the then newly released iPod. Apple Is Finally Ditching iTunes “Debuting in 2001, iTunes had its heyday in the 2000s as a virtual jukebox in which people could store their 99-cent MP3 purchases from the online Music Store.
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